Switzerland Tourism (Morgartenstrasse 5a, 8004 Zurich, Switzerland), an Institute of Swiss Public Law (CHE-108.956.138), operates the website myswitzerland.com and is therefore responsible for the collection, processing and use of your personal data and the compliance of the said data processing with Swiss law.
Your trust is important to us, which is why we take the issue of data protection seriously and ensure the appropriate level of security. We of course abide by the statutory provisions of the Federal Act on Data Protection (FADP), the Ordinance to the Federal Act on Data Protection (OFADP), the Telecommunications Act (TCA) and, if applicable, other data protection provisions, in particular the General Data Protection Regulation of the European Union (GDPR).
Please take note of the information below so that you know which data we collect from you and for what purposes it is used.
- 1. Scope and purpose of the collection, processing and use of personal data
- a. when you visit www.myswitzerland.com
- the IP address of the accessing computer
- the time and date of access
- the name and URL of the file called up
- the website from which access is made
- the operating system of your computer and the browser used
- the country from which access is made and the language settings of your browser
- the name of your Internet access provider
- b. when you use our contact form
- First name and surname
- Address (street, number, town/city, postcode) (optional)
- Telephone number (optional)
- E-mail address
- c. when you register for our newsletter
- First name and surname
- E-mail address
By registering, you give your agreement to the data provided being processed for regular dispatch of the newsletter to the address you provided, for the statistical analysis of user behaviour and optimisation of the newsletter. Your consent constitutes our legal basis for the processing of your e-mail address in the sense of art. 6 para. 1 lit. a GDPR.We are entitled to commission third parties with the technical processing of advertising measures and to pass your data on for this purpose (see under Section 3).
At the end of each newsletter is a link which you can use to unsubscribe from the newsletter at any time. When unsubscribing you have the option to let us know the reason you are doing so. Once you have unsubscribed, your personal data will be deleted. Further processing shall take place only in anonymised form for the purpose of optimising our newsletter.
We expressly point to the data analysis during the newsletter distribution (see Section 9).
- d. when you book, place orders or make reservations with third parties
- Title and/or company
- First name and surname
- Address (street, number, postcode, town/city, country)
- Other contact details (e-mail address, telephone number)
- Credit card details, where required
- 2. Use of your data for advertising purposes
- a. Creation of pseudonymised usage profiles
To allow personalised marketing in social networks, we incorporate so-called remarketing pixels from Facebook and Twitter into the website. If you have an account with one of the aforementioned social networks and are logged in at the time of your visit to our website, this pixel links the visit to our website with your account. Log out of your account prior to visiting our website if you would like to prevent this link from being made. Further advertising settings can be made from in your user profile in the relevant social networks.
The creation of pseudonymised user profiles for advertising and analysis purposes is based on a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. This applies to all data processing operations listed in this Section 2. The legitimate interest lies in direct marketing and analysis of the use of our website.
- b. Retargeting
We use retargeting technologies on this website. These technologies analyse your user behaviour on our website in order to subsequently offer you advertising that is tailored specifically to you on partner websites. Your user behaviour is collected in a pseudonymised form.
Most retargeting technologies work with cookies (see Section 6 below).
Data on user behaviour patterns will also reach those involved in the advertising networks, in particular network operators. For certain campaigns, the relevant data will also be transmitted to our affiliates, including our subsidiary STC Switzerland Travel Centre AG. The data can then be analysed for billing purposes in the advertising network, as well as to evaluate the effectiveness of advertising efforts, so as to better understand the needs of our users and customers and to improve future campaigns. This may also include the information that the booking or purchase of a service can be traced to a particular advertisement.
This website uses Google AdWords Remarketing and Doubleclick by Google, services offered by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043,USA ("Google"), in order to place advertisements based on the use of websites visited previously. To do so, Google uses the DoubleClick cookie, which allows your browser to be recognised when visiting other websites. The information collected by the cookie about visits to these websites (including your IP address) is transferred to a Google server in the United States and stored there (more information about the transfer of personal data to the United States can be found further below under Section 10).
Google will use this information to analyse your use of the website with respect to the advertisements placed, in order to compile reports about website activity and advertisements for the website operator and to provide further services that are linked to usage of the website and the Internet in general. Google will also transfer this information to third parties in certain cases, where this is required by law or if the said third parties process this data on Google's behalf. Google will under no circumstances associate your IP address with other data from Google, however.
In order to manage usage-based advertising services, we also use Google Tag Manager. The Tag Manager tool itself is a cookieless domain and does not collect any personal data. Instead, the tool ensures the activation of other tags that may for their part collect certain data (for more details, see above). If you have opted for deactivation this at a domain or cookie level, this deactivation will continue to apply for all tracking tags that are implemented with Google Tag Manager.
You may choose to prevent retargeting at any time by rejecting or disabling the relevant cookies in the menu bar of your web browser (see Section 6 below). In addition, you can disable any of the other tools listed herein on the Digital Advertising Alliance website under optout.aboutads.info
- c. AppNexus a Xandr Company
You may disagree to the collection, processing and recording of the data created by Appnexus at any time by going to https://www.xandr.com/privacy/platform-privacy-policy/#choices_rights and setting an opt-out or deactivation cookie. Further information about data protection at Appnexus can be found at https://www.xandr.com/privacy/platform-privacy-policy/
- d. Twitter Analytics
The data collected during this process does not allow us to draw any conclusions as to the identity of the user. The data from Twitter is stored and processed, however, which means that a link to the profile of the relevant user is possible and Twitter may use this data for its own advertising purposes. This data may allow Twitter and its partners to place advertisements on and outside of Twitter. For these purposes, a cookie may also be stored and read on your computer.
- 3. Transfer of data to third parties
We also pass your data on to third parties where this is required in conjunction with use of the website in order to provide you with the services requested or to analyse your user behaviour. If this is required for the purposes specified in the preceding sentence, your data may also be passed on to third parties abroad. If the website contains links to websites of third parties, Switzerland Tourism will no longer have any influence on the collection, processing, storage or use of personal data by third parties once you click on such links and assumes no responsibility in this regard.
- 4. Transfer of personal data abroad
- 5. Data security
You should always treat your payment information as confidential and close the browser window once you have ended your communication with us, particularly if you are on a shared computer.
We also take data privacy within our organisation very seriously. Our employees and the service providers commissioned by us are obliged to maintain confidentiality and comply with our data protection provisions.
- 6. Cookies
Disabling cookies may prevent you from being able to use all of the features on our website.
- 7. Tracking tools
Further information about the tracking tools used and the data processing that takes place as a result can be found here
- 8. Social media plugins
If these plugins are enabled, your browser establishes a direct connection with the servers for the relevant social networks as soon as you call up one of our websites. The content of the plugins is transferred from the social network to your browser directly and integrated by your browser into the website. The plugins can of course be disabled again with just a click of the mouse.
- a. Social plugins from Facebook
By integrating the plugin, Facebook receives the information that your browser has called up the corresponding website, even if you do not own a Facebook account or are not logged in to Facebook. This information (including your IP address) is transferred by your browser to one of Facebook’s servers in the United States and stored there. If you are logged in to Facebook, Facebook may assign the visit to our website to your Facebook account directly. If you interact with the plugins, for example the “LIKE” or “SHARE” button, the corresponding information is likewise transferred to one of Facebook’s servers directly and stored there. The information is published on Facebook and shown to your Facebook friends.
Facebook may use this information for the purposes of advertising, market research and needs-based design for Facebook pages. For this reason, usage, interests and relationship profiles are created by Facebook, e.g. in order to analyse your use of our website with respect to the advertisements placed on Facebook, to inform other Facebook users about your activity on our website and to provide other services associated with your use of Facebook.
- b. Social plugins from Twitter
- 9. Analysis of newsletter use
The use of these services allows us to analyse whether or not the e-mails containing our newsletter have been opened. In addition, the click behaviour of recipients of our newsletter can also be collected and analysed. We use this data for statistical purposes and in order to optimise the newsletter with regard to content and structure. This allows us to better align the information and offers in our newsletter to the individual interests of the recipient in question. The tracking pixel is deleted if you delete the newsletter.
If you wish to prevent tracking pixels from being included in our newsletter, please set your e-mail software such that HTML is not displayed in messages.
- 10. Note about data transfer to the US
- 11. Right to information, correction, erasure and restriction of processing; Right to data portability
You can reach us for the aforementioned purposes via the e-mail address email@example.com. We may, at our sole discretion, require proof of identity to process your requests.
- 12. Data storage
- to use the above tracking advertising and analysis services within the scope of our legitimate interest
- to carry out services that you requested or to which you have given your consent (for example, to newsletter pursuant to pSection 9)to the extent specified above.
- to comply with legal obligations
- 13. Right to complain to a data protection supervisory authority
This page was last amended on April 8, 2020. If you have any questions or remarks about our legal indications or data protection, please contact us at firstname.lastname@example.org