10th Asia Trophy 2025 - Jubilee Edition
Memories of the trophy
Intro
In December 2025, the Switzerland Convention and Incentive Bureau successfully hosted the 10th anniversary edition of the Switzerland Asia Trophy. They welcomed 70 participants from 10 countries to a four-day programme in Zurich and the surrounding area. The Switzerland Asia Trophy enables participants to experience Switzerland in a fun way, while providing partners (such as destinations and service providers) who collaborate with Switzerland Tourism with an opportunity to forge new connections.
The route
Arrival day
Arrival into Zurich airport, pre-tour visit at Lindt Home of Chocolate, dinner and overnight at Mama Shelter
Day 1
Kick-off brunch at Bellevue Xmas market, challenges in Zurich city and old town, shopping at leisure time, afternoon challenges at Top of Zurich - UTO Kulm. Overnight at Mama Shelter
Day 2
Day trip to Titlis, chartered train by Churchill Red Arrow. Snow activities at Titlis and Trübsee. Dinner at traditional guild house and night cap at Zurich Xmas market
Day 3
Cruise experience on Lake Zurich to Rapperswil, challenges at Castle of Rapperswil, Asian lunch, farm challenges at Bächlihof. Award dinner at Gasthaus Albisguetli
Intro
In December 2025, the Switzerland Convention and Incentive Bureau successfully hosted the 10th anniversary edition of the Switzerland Asia Trophy. They welcomed 70 participants from 10 countries to a four-day programme in Zurich and the surrounding area. The Switzerland Asia Trophy enables participants to experience Switzerland in a fun way, while providing partners (such as destinations and service providers) who collaborate with Switzerland Tourism with an opportunity to forge new connections.
Your contacts for Switzerland
India
Contact: Aishvarya Guhagarkar
Phone: + 91 22 61282500 ext.504
E-Mail: aishvarya.guhagarkar@switzerland.com
South East Asia
Contact: Dominique Oi
Phone: +65 64 8227 66
E-Mail: dominique.oi@switzerland.com
Thailand
Contact: Thanchanok Nuammano
Phone: +65 64 8227 66
E-Mail: thanchanok.nuammano@switzerland.com
Greater China
Contact: 吕静怡 - Sisi LV
Phone: + 86 10 6512 5427
E-Mail: jingyi.lv@switzerland.com
South Korea
Contact: Sally Kim
Phone: +82 237893200
E-Mail: sally.kim@switzerland.com
Japan
Contact: Paolo Lunardi
Phone: +81 70 1068 8495
E-Mail: paolo.lunardi@switzerland.com
Kuoni Tumlare travel expert
Reto Kaufmann
Vice President - Sales and Operations South East and South Asia
MICE & Destination Management Switzerland
T +65 9818 5780
reto.kaufmann@kuonitumlare.com
Swiss International Airlines
Sharon Li
Marketing Executive
Lufthansa Group | Airline Sales
Austrian, Lufthansa, SWISS
Lufthansa German Airlines
Sales Hub Airlines, SINGM-C
390 Orchard Road
#13-01 Palais Renaissance
238871 Singapore
sharon.li@dlh.de