Learning Expedition Roadbook: from Basel to Geneva

Based on our clients’ requests, our agency always tries to think outside the box and take a different approach while minimising risks, of course. Thanks to the initiative and recommendations of the Switzerland Convention Bureau office in Paris, we put together a programme in Switzerland, a country that our agricultural co-operative had not yet visited, which really appealed to them. Switzerland is an unusual destination, often recommended for executive committees or high-end winter incentive trips. In this case, however, we proposed the country for a bespoke four-day, three-night business trip, with arrival in Basel and departure from Geneva.

We travelled through both German-speaking and French-speaking Switzerland. In both regions, we were made to feel very welcome. The high standards and professionalism were evident, which was much appreciated. Every professional we met shared a love for the region and its local produce. We also really appreciated the free public transport in the city, which any traveller can use as soon as they spend a night in a hotel. This means, for example, that you can travel from the station to the hotel by tram with your luggage, without a second thought. It avoids unnecessary waiting times and means visitors can start exploring the city straight away. It was a great initiative, and our customers are more than happy to use public transport in situations like this!

(The interview was translated from its original form in French.)

The Switzerland Convention & Incentive Bureau informs you about the latest news regarding hotels, congresses, conferences, meetings, and incentives as well as other happenings in Switzerland. The newsletter is published 4 times a year.