Important legal informationPlease read the following conditions carefully before continuing. Persons who log on to the MySwitzerland.com website of Switzerland Tourism signify their agreement to the following conditions.
Copyright and trademark rightsThe entire content of the MySwitzerland.com website is copyright protected. All rights are owned by Switzerland Tourism or third parties. The elements contained on the MySwitzerland.com website are freely accessible for browsing purposes only. Duplication of this material, or parts thereof, in any written or electronic form is permitted only with a specific mention of MySwitzerland.com. Reproduction, transfer, amendment, linking or use of the MySwitzerland.com website for public or commercial purposes is prohibited without the prior written consent of Switzerland Tourism.
The various names and logos appearing on the MySwitzerland.com site are generally registered and protected trademarks. No part of the MySwitzerland.com is designed in such a way as to grant a licence or right to utilise a picture, registered mark or logo. Downloading or copying the MySwitzerland.com website or parts thereof, confers no rights whatsoever in respect of the software or elements of the MySwitzerland.com website. Switzerland Tourism reserves all rights in respect of all elements of the MySwitzerland.com website with the exception of rights belonging to third parties.
No warrantyAlthough Switzerland Tourism has taken all possible care to safeguard the reliability of the information contained on the MySwitzerland.com website at the time of its publication, neither Switzerland Tourism nor its contracting partners can give any explicit or implicit assurance or warranty (including to third parties) in respect of the accuracy, reliability or completeness of the information on MySwitzerland.com. Opinions and other information contained on the MySwitzerland.com website may be changed at any time without prior notice.
Switzerland Tourism accepts no responsibility and gives no guarantee to the effect that the functions on MySwitzerland.com website will not be interrupted or that the MySwitzerland.com website or the relevant server is or are free from viruses or other harmful contents.
Limitation of liabilityAll liability of Switzerland Tourism (including liability for negligence) for direct, indirect or secondary damage suffered as a result of access to the elements of the MySwitzerland.com website or to use of that site or as a consequence of impossibility of access to or use thereof or links to other websites, is hereby declined.
Links to other websitesThe MySwitzerland.com website contains links to websites operated by third parties which might be of interest to you. When activating these links you might leave the MySwitzerland.com website or summaries of third-party websites may be displayed within the context of the MySwitzerland.com website. Switzerland Tourism has not carried out any checks whatsoever on the websites of third parties accessible via links on the MySwitzerland.com website and is in no way responsible for their content or effective operation. This applies regardless of whether when activating the link you leave the MySwitzerland.com website or the display appears within the context of the MySwitzerland.com website, as well as if in the latter case the information provider of an external website is not immediately obvious. Establishing the link or consulting websites operated by third parties is at the sole risk and peril of the user.
Data protectionSwitzerland Tourism (Toedistrasse 7, 8027 Zurich, Switzerland), an Institute of Swiss Public Law (CHE-108.956.138), operates the website myswitzerland.com and is therefore responsible for the collection, processing and use of your personal data and the compliance of the said data processing with Swiss law. Your trust is important to us, which is why we take the issue of data protection seriously and ensure the appropriate level of security. We of course abide by the statutory provisions of the Federal Act on Data Protection (FADP), the Ordinance to the Federal Act on Data Protection (OFADP), the Telecommunications Act (TCA) and, if applicable, other data protection provisions, in particular the General Data Protection Regulation of the European Union (GDPR).
Please take note of the information below so that you know which data we collect from you and for what purposes it is used.
When you visit our website, our servers make a temporary record of each access and store it in a log file. The following data is collected and stored, without any action on your part, until it is automatically deleted by us after 12 months at the latest: The said data is collected and processed for the purpose of allowing you to use our website (establishing a connection), ensuring system security and stability in the long term and allowing our Internet offering to be optimised, as well as for internal statistical purposes. This is our legitimate interest in the processing of data within the meaning of Art. 6 para. 1 lit. f GDPR. The IP address in particular is used in order to determine the country of residence of the visitor to the website and set the language of the website accordingly. The IP address is also analysed in the event of attacks on the network infrastructure of www.myswitzerland.com as well as for statistical purposes.
You have the option of using a contact form to get in touch with us. Doing so requires that you enter the following personal data: We only use this data in order to answer your queries in an optimum manner and in a way that is tailored to you. The processing of your contact request constitutes our legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. You can object to this data processing at any time (for contact details, see further below, Section 11).
You have the option of subscribing to our newsletter through our website. Registration is required in order to do so. As part of the registration, the following data must be provided: You also have the option of providing additional information (date of birth and country) on a voluntary basis. We process this data in order to personalise the information and offers sent to you and to better align ourselves to your interests.
By registering, you give your agreement to the data provided being processed for regular dispatch of the newsletter to the address you provided, for the statistical analysis of user behaviour and optimisation of the newsletter. Your consent constitutes our legal basis for the processing of your e-mail address in the sense of art. 6 para. 1 lit. a GDPR.We are entitled to commission third parties with the technical processing of advertising measures and to pass your data on for this purpose (see under Section 3).
At the end of each newsletter is a link which you can use to unsubscribe from the newsletter at any time. When unsubscribing you have the option to let us know the reason you are doing so. Once you have unsubscribed, your personal data will be deleted. Further processing shall take place only in anonymised form for the purpose of optimising our newsletter.
We expressly point to the data analysis during the newsletter distribution (see Section 9).
On our website there are a number of ways to make bookings or reservations or request informational material or other services. The corresponding services are provided by third parties in each case. You will be notified accordingly if you are redirected to our partners. Depending on the service to be provided, different data is collected in this respect. This could be the following data, for example: The data you provide is generally collected by the relevant provider directly or for certain offers passed on to the relevant provider by us. For further data processing, the data protection provisions of the relevant provider shall apply in these cases. The legal basis for the processing of the aforementioned data lies in the performance of a contract within the meaning of Art. 6 para. 1 lit. b GDPR.
In order to provide you with personalised services and information on our website (on-site targeting), we use and analyse the data that we collect about you when you visit the website. For the corresponding data processing, what are known as cookies may be used where necessary (see also under Section 6). The analysis of your user behaviour may be used to create what is known as a usage profile. The usage data is combined only with pseudonymous data, and never with data that has not been pseudonymised.
To allow personalised marketing in social networks, we incorporate so-called remarketing pixels from Facebook and Twitter into the website. If you have an account with one of the aforementioned social networks and are logged in at the time of your visit to our website, this pixel links the visit to our website with your account. Log out of your account prior to visiting our website if you would like to prevent this link from being made. Further advertising settings can be made from in your user profile in the relevant social networks.
The creation of pseudonymised user profiles for advertising and analysis purposes is based on a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. This applies to all data processing operations listed in this Section 2. The legitimate interest lies in direct marketing and analysis of the use of our website.
We use retargeting technologies on this website. These technologies analyse your user behaviour on our website in order to subsequently offer you advertising that is tailored specifically to you on partner websites. Your user behaviour is collected in a pseudonymised form.
Most retargeting technologies work with cookies (see Section 6 below).
This website uses Google AdWords Remarketing and Doubleclick by Google, services offered by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043,USA ("Google"), in order to place advertisements based on the use of websites visited previously. To do so, Google uses the DoubleClick cookie, which allows your browser to be recognised when visiting other websites. The information collected by the cookie about visits to these websites (including your IP address) is transferred to a Google server in the United States and stored there (more information about the transfer of personal data to the United States can be found further below under Section 10).
Google will use this information to analyse your use of the website with respect to the advertisements placed, in order to compile reports about website activity and advertisements for the website operator and to provide further services that are linked to usage of the website and the Internet in general. Google will also transfer this information to third parties in certain cases, where this is required by law or if the said third parties process this data on Google's behalf. Google will under no circumstances associate your IP address with other data from Google, however.
In order to manage usage-based advertising services, we also use Google Tag Manager. The Tag Manager tool itself is a cookieless domain and does not collect any personal data. Instead, the tool ensures the activation of other tags that may for their part collect certain data (for more details, see above). If you have opted for deactivation this at a domain or cookie level, this deactivation will continue to apply for all tracking tags that are implemented with Google Tag Manager.
You may choose to prevent retargeting at any time by rejecting or disabling the relevant cookies in the menu bar of your web browser (see Section 6 below). In addition, you can disable any of the other tools listed herein on the Digital Advertising Alliance website underoptout.aboutads.info
On our website we use tracking technology from AppNexus Inc., 28 W 23rd Street, 4th floor, New York, NY - 10010, USA. This technology collects information about the surfing behaviour of visitors to the website in a purely anonymised form for marketing purposes and sets cookies in order to do so. No personal data is collected or stored during this process.
You may disagree to the collection, processing and recording of the data created by Appnexus at any time by going tohttps://www.appnexus.com/en/company/platform-privacy-policy#choicesand setting an opt-out or deactivation cookie. Further information about data protection at Appnexus can be found athttps://www.appnexus.com/en/company/platform-privacy-policy
For statistical purposes, our website uses the conversion tracking pixel from Twitter Inc. (“Twitter”). The pixel allows us to track the behaviour of users once they have been sent to our website after clicking on a Twitter advertisement. This process is used to analyse the effectiveness of Twitter advertisements for statistical and market research purposes and can help to optimise future advertising measures as a result.
The data collected during this process does not allow us to draw any conclusions as to the identity of the user. The data from Twitter is stored and processed, however, which means that a link to the profile of the relevant user is possible and Twitter may use this data for its own advertising purposes. This data may allow Twitter and its partners to place advertisements on and outside of Twitter. For these purposes, a cookie may also be stored and read on your computer.
We pass your personal data on only if you have expressly consented to this, if there is a legal obligation to do so or if this is required in order to enforce our rights, in particular in order to enforce claims resulting from the relationship between you and Switzerland Tourism.
We also pass your data on to third parties where this is required in conjunction with use of the website in order to provide you with the services requested or to analyse your user behaviour. If this is required for the purposes specified in the preceding sentence, your data may also be passed on to third parties abroad. If the website contains links to websites of third parties, Switzerland Tourism will no longer have any influence on the collection, processing, storage or use of personal data by third parties once you click on such links and assumes no responsibility in this regard.
We take appropriate technical and organisational security measures to protect any of your personal data that we have stored from manipulation, partial or complete loss and unauthorised access by third parties. Our security measures are constantly being improved in line with technological developments.
You should always treat your payment information as confidential and close the browser window once you have ended your communication with us, particularly if you are on a shared computer.
We also take data privacy within our organisation very seriously. Our employees and the service providers commissioned by us are obliged to maintain confidentiality and comply with our data protection provisions.
Disabling cookies may prevent you from being able to use all of the features on our website.
On our website we use various tracking tools. These tracking tools are used to monitor your surfing behaviour on our website. This is for the purposes of needs-based design and continuous optimisation of our website. In connection with this, pseudonymised usage profiles are created and small text files that are saved on your computer (“cookies”) are used.
Further information about the tracking tools used and the data processing that takes place as a result can be foundhere
The social plugins described below are used on our website. The plugins are disabled on our website as standard and therefore do not send any data. By clicking on the corresponding social media button, you can enable the plugins (known as the Shariff solution).
If these plugins are enabled, your browser establishes a direct connection with the servers for the relevant social networks as soon as you call up one of our websites. The content of the plugins is transferred from the social network to your browser directly and integrated by your browser into the website. The plugins can of course be disabled again with just a click of the mouse.
Social plugins from Facebook are used on our website to make our online presence more personal. We use the “LIKE” or “SHARE” buttons for this purpose. This is an offering from US company Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA).
By integrating the plugin, Facebook receives the information that your browser has called up the corresponding website, even if you do not own a Facebook account or are not logged in to Facebook. This information (including your IP address) is transferred by your browser to one of Facebook’s servers in the United States and stored there. If you are logged in to Facebook, Facebook may assign the visit to our website to your Facebook account directly. If you interact with the plugins, for example the “LIKE” or “SHARE” button, the corresponding information is likewise transferred to one of Facebook’s servers directly and stored there. The information is published on Facebook and shown to your Facebook friends.
Facebook may use this information for the purposes of advertising, market research and needs-based design for Facebook pages. For this reason, usage, interests and relationship profiles are created by Facebook, e.g. in order to analyse your use of our website with respect to the advertisements placed on Facebook, to inform other Facebook users about your activity on our website and to provide other services associated with your use of Facebook.